Director Of Site Merchandising

Our client is looking for a Director of Site Merchandising to support their athletic apparel brand. This is a full time position, expectation to be hybrid in Carlsbad, CA

Top Skills' Details

1.) 5+ years merchandising experience

2.) international markets and help to maintain a strong partnership between US Product Merchandising team and the international merchandising team.

3.) Strong leadership skills to manage strategic for DTC

4.) Experience with trendy apparel companies

5.) 10 + years of experience and leadership skills to manage a team of 2

Description:

Title: Director, Site Merchandising

Location: Carlsbad, CA

Company Description

Our client in the appeal industry is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose…while having a lot of fun along the way. Their goal is to create something special together. Our foundation and success are made possible thanks to incredible people, thriving culture, and an inspirational community.

Job Description

The Director, Site Merchandising will bring the Merchandising strategy to life on the website to drive the overall E-Commerce business and ensure operational success. This role is a key partner to our Product Merchandising, Marketing, and Technology teams to bring Site Merchandising best practices to life to drive product sales, education, and increase discovery. This role will lead the Site Merchandising team to launch products, bring to life Product Marketing on the site, and expand capabilities that enable better product discoverability and conversion.

What you’ll get to do:

- Develop and lead Site Merchandising strategy to drive E-Commerce business

- Build framework for bringing our Product and Marketing strategies to life on our website which support brand, business, and site goals

- Partner with Product Merchandising teams to bring to life the Merchandising strategy on the website, leveraging digital best practices

- Build process for ensuring product assortment is accurately and optimally presented on the website to drive business

- Analyze and monitor Product performance using data based upon site levers to inform presentation on the website

- Develop ongoing hygiene process for ensuring digital assortment presentation is best-in-class

- Collaborate with Site Experience team to bring Product Marketing to life across various site touchpoints including Landing Pages, Navigation, and more

- Partner with cross-functional partners in Marketing to support the Go-to-Market story-telling for key products

- Partner with Digital Engineering teams to align Site Roadmap with Merchandising capabilities needed to support business goals

Who you are:

- Bachelor's degree in Marketing, Business Administration, or a related field and/or equivalent years of experience needed.

- 10+ years E-Commerce experience; including 5+ years proven experience within Site Merchandising, preferably at an apparel brand.

- Strong understanding of E-Commerce business including KPI’s, best practices, and technical architecture

- Strong data and analytical experience

- Demonstrated ability to build strategies and manage cross-functional processes

- Experience developing and leading a team

- Excellent written and verbal communication skills

- Shopify Plus experience preferred

- Comfortable with Site Analytics and Site Merchandising tools