AdTech Product Manager

Description

• Assist in leading cross functional teams to develop and launch new monetization efforts with specific enhancements to our ad serving vendors and programmatic vendors
• Prioritize work related to ad revenue vendors to ensure timely and efficient delivery
• Gather requirements from appropriate stakeholders to ensure alignment and feedback
• Identify opportunities and help build roadmaps to increase revenue across our digital properties
• Build new enhancements and features into our ad serving technologies to help drive direct sales
• Work closely with the Analytics team to identify new opportunities via A/B testing
• Develop feature enhancements with our current vendors, working closely with the vendors’ product and engineering teams
• Keep up to date on industry trends, new technologies, and best practices to optimize Nexstar’s advertising revenue

Additional Skills & Qualifications

• Agile experience
• Experience with Jira & Confluence,
• Experience with Ad servers (Google ad manager, Freewheel (Video ad server)
• Knowledge around auctioning capabilities
• Experience with Adobe Analytics
• Experience with Adobe Target