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Brand Specialist/Community Manager

Aerotek

06/26/2021

Posting ID: JP-002179717

Full Time
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Description:

Assists with strategic oversight and execution of our client's brand experience, including tenant, prospect, and broker experience initiatives. Support Asset Management/ Leasing Team by creating experiences, programs, and processes which enhance tenant attraction and retention. Works directly with Marketing + Brand Strategy Team to create comprehensive experience programs consistent with brand vision of portfolio or asset. Support marketing team with broker data base and event planning and execution.

1. Tenant Programming:

Defines event strategies and tactics to achieve objectives.

Curate, direct research, make recommendations, and execute tenant events including but not limited to: fitness classes, food truck booking and coordination, social events such as wine tastings and sushi making classes, educational opportunities, etc.

Coordinate all logistics from attendee registration, transportation, accommodations, meals, and technology.

Expand and manage vendor network.

Negotiate contracts and other event services.

Manage annual EM budget and ensure cost effective programs.

Manage pre-event activities and post-even evaluations.

Create and manage communication to tenants through appropriate channels (e-blast, social media, etc.) with support of Marketing Team

2. Curate Leasing Programs

Partner with Marketing and Asset Management to customize tour experience and follow up program.

Research prospects and strategize on ways to appeal to the specific prospect’s goals and objectives, create “moments that matter” that can be used universally in a specific program).

Develop and standardize follow-up strategies.

Procure and assemble materials in advance of tour (e.g., table with COPT branding, “swag bag”, food & beverage, building specific marketing materials, etc.).

Coordinate and manage tour floors/marketing centers.

Manage inventory of all program materials.

Oversee tour activity tracking and reporting (e.g., volume, conversions, asset, portfolio, etc.).

3. Customer Relations Management

Manage and segment database of tenants and brokers for corresponding communications and programming through MailChimp.

Report engagement.

Manage digital advertising target lists with Asset Management and Marketing.

Serve as liaison between internal departments including Marketing, Leasing, Property Management, Asset Management, and the tenants.

SECONDARY RESPONSIBILITIES:

  • Perform additional duties as assigned by Marketing and Asset Management.

Skills:

Digital, Project management, Customer service, Customer service oriented, Business management, commercial real estate, event planning, graphic design, Content management, event coordination

Top Skills Details:

Digital, Project management, Customer service, Customer service oriented, Business management, commercial real estate, event planning, graphic design, Content management, event coordination

Additional Skills & Qualifications:

Education: Bachelor's degree in a related field for marketing, public relations or communications.

Professional Experience: Minimum of 5 years of experience in event planning and coordination. Commercial real estate a plus. Other applicable industries include brokerage firms, hospitality, and residential communities.

Computer Skills:

  • Proficient in Microsoft Office – Excel, Word, PowerPoint, and Outlook.
  • MailChimp experience or other email platform experience a plus.
  • Experience with Calendy a plus.
  • Mobility: Frequent travel via car, approximately ~30% - 50% of time.

Other Requirements:

  • Onsite presence required.
  • Strong organizational and time management skills, verbal and written communication skills, and analytical skills are required.
  • Effectively multi-task in a deadline-driven environment.
  • Positive attitude and flexibility for last minute changes.
  • Customer service oriented.

Experience Level:

Entry Level

About Aerotek:

We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. As a Best of Staffing® Client and Talent leader, Aerotek's people-focused approach yields competitive advantage for our clients and rewarding careers for our contract employees. Since 1983, Aerotek has grown to become a leader in recruiting and staffing services. With more than 250 non-franchised offices, Aerotek's 8,000 internal employees serve more than 300,000 contract employees and 18,000 clients every year. Aerotek is an Allegis Group company, the global leader in talent solutions. Learn more at Aerotek.com.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Contact Information

Recruiter: Angela Dolch

Phone: +17173959904

Email: andolch@astoncarter.com

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