Product Marketing Specialist - New York, New York | CareerCircle
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Product Marketing Specialist



Posting ID: JP-002661485

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New York, New York
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Looking for a highly motivated, creative and detail-oriented individual who has the drive to grow an audience on our platform, focusing on our platform (app and web experience).

The ideal candidate has experience strategizing and executing the app experience to target a specific audience for product launch.

Primary Responsibilities:

• Working hand-in-hand with teams to feature content regularly on our platform, updating carousels, building seasonal promotions and landing pages, making content changes based on what’s happening across our org (marketing, and editorial across news, sports, music, podcasts, events and Exclusive Stations)

• Use Braze, Branch, and Amplitude to target content to specific segments - new users, returning users, news/music/sports listeners, et al - to drive engagement and listening

• Create monthly report on how users are interacting with platform content, and make recommendations for how to optimize

• Work with the mobile product team, UX research, and product design to review data, track bugs and request platform user enhancements

• Work with acquisition marketing to strategize app content placements and landing pages for things like NBA playoffs, NFL Draft, the launch of stations/networks, BetQL network, our new podcast launches, etc.

• Work with Programming to obtain station programming data needed for sports/league-specific broadcasting rights with our O&O stations and affiliates, game schedules, shows schedules and finding opportunities to send timely push notifications to increase listening.

• Other duties as assigned

Desired Experience:

• Strong understanding of mobile marketing attribution reporting, digital marketing, product analytics, and demand generation

• Strong understanding of API integrations

• Experience in Agile SDLC methodology

• Experience with B2C SaaS at a High-growth company is a plus

• Exceptional communication and interpersonal skills.

• Ability to present to and engage with Executive management

• Strong customer service mindset

• Demonstrated ability to work with partners of diverse backgrounds both in and outside of the organization


Pmp, Agile, Itil, Scrum, safe, braze, branch, amplitude

Top Skills Details:


Additional Skills & Qualifications:


• Bachelor’s degree is required

• App experience a MUST HAVE!

• Minimum of 3-5 years of digital content creation experience

• Basic MS Office skills are required. Other systems you should have working knowledge of Braze, as well as how to use/navigate a Content Management System

• The responsibilities, duties and skills listed above are intended to describe the general nature and level of work performed but are not a complete list of responsibilities, duties, and skills required

Experience Level:

Expert Level

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Contact Information

Recruiter: Jean Chambers

Phone: (410) 579-3072


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