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Web Analytics Analyst

TEKsystems

06/08/2021

Posting ID: JP-002165705

Full Time
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Description:

Essential Duties and Responsibilities: • Develop and implement web tagging for data capture and analytic purposes to track digital marketing initiatives and ecommerce performance • Validate and diagnose issues with existing tags using Adobe Analytics debugger; help provide recommendations for improvement or identifies deprecated tags for removal • Work with the E-Commerce team to define goals for tracking of pages/modules and translate them into tagging requirements for development • QA implementation of new or optimized tagging to ensure they are working as expected and work with Front-End Development team to reimplement as necessary • Assist with tag governance processes by documenting tag definitions, changes to configurations, and business requirements • Demonstrate an understanding of measurement best practices, and seek new & innovative solutions for implementing tagging or optimizing implementation to capture the desired metrics and answer business questions • Assist with the creation, execution and analysis of ad-hoc requests via dashboard development and insights gathering; help educate end-users on how to self-serve

Skills:

tagging, adobe launch, marketing analytics, marketing analysis

Top Skills Details:

tagging,adobe launch,marketing analytics,marketing analysis

Additional Skills & Qualifications:

Knowledge, Skills and Abilities: • Bachelor's degree in Marketing, Business, Computer Science, Analytics or related field required • At least 2 years of experience with tag management systems (Adobe Launch preferred) and debuggers, as well as tracking and optimizing key performance indicators • Strong ability to access, manipulate, analyze, trend and interpret data • Strong organizational, communication, and project management skills • Experience working with-in scrum projects /sprints a plus (JIRA experience preferred) • General HTML/javascript knowledge a plus • Digital data visualization skills /dashboarding a plus (Adobe Analytics preferred)

Experience Level:

Intermediate Level

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Contact Information

Recruiter: Jean Chambers

Phone: (410) 579-3072

Email: jchambers@careercircle.com

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