Web Analytics Analyst
Posting ID: JP-002165705
Essential Duties and Responsibilities: • Develop and implement web tagging for data capture and analytic purposes to track digital marketing initiatives and ecommerce performance • Validate and diagnose issues with existing tags using Adobe Analytics debugger; help provide recommendations for improvement or identifies deprecated tags for removal • Work with the E-Commerce team to define goals for tracking of pages/modules and translate them into tagging requirements for development • QA implementation of new or optimized tagging to ensure they are working as expected and work with Front-End Development team to reimplement as necessary • Assist with tag governance processes by documenting tag definitions, changes to configurations, and business requirements • Demonstrate an understanding of measurement best practices, and seek new & innovative solutions for implementing tagging or optimizing implementation to capture the desired metrics and answer business questions • Assist with the creation, execution and analysis of ad-hoc requests via dashboard development and insights gathering; help educate end-users on how to self-serve
tagging, adobe launch, marketing analytics, marketing analysis
Top Skills Details:
tagging,adobe launch,marketing analytics,marketing analysis
Additional Skills & Qualifications:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Recruiter: Jean Chambers
Phone: (410) 579-3072