Digital Marketing
About the course:
Welcome to Digital Marketing! Designed by Adobe, this course builds your foundational knowledge of digital marketing and introduces key concepts related to content, promotions, audience engagement, and the marketing funnel. Through engaging modules, you will explore digital marketing fundamentals, promotional frameworks, buyer personas, content strategy, and approaches for engaging audiences across digital channels. You will use Adobe Express to practice content creation and design as you build toward a final project: a polished digital marketing campaign pitch deck for a selected brand. Your project will include a brand description, buyer personas, content strategy, marketing funnel, and A/B testing plan. By the end of this course, you will be able to demonstrate foundational knowledge of digital marketing principles and apply key concepts and frameworks to support audience engagement and campaign effectiveness.
Complete four modules and an assessment to earn an industry-recognized IBM SkillsBuild digital credential called Digital Marketing.
After completing this course, you should be able to:
Identify the foundational principles of digital marketing, including content, promotions, and audience engagement
Apply promotional frameworks to plan and execute effective digital marketing campaigns
Analyze target audiences to develop engagement strategies that build trust and drive results
Design digital marketing campaigns aligned with business goals and audience needs
Optimize campaigns using data-driven insights to deliver measurable outcomes
Navigate the marketing funnel to guide audiences from awareness to conversion
