Generative AI Content Creation
About the course:
Welcome to Generative AI Content Creation, where creativity and technology come together. Designed by Adobe, this course introduces generative AI concepts and techniques for digital content creation, with a focus on using AI responsibly and effectively. Through hands-on learning with Adobe Express, you will explore AI-powered features for visual design, content creation workflows, and creative project development. You will build toward a final project in which you create a campaign pitch for a client, including three distinct campaign variations supported by AI-assisted product mockups, visuals, messaging, and channel recommendations. By the end of the course, you will be able to apply generative AI tools and techniques to digital content and demonstrate foundational skills in AI-assisted content creation.
Complete the modules and an assessment to earn an industry-recognized IBM SkillsBuild digital credential called Generative AI Content Creation.
After completing this course, you should be able to:
Understand the fundamentals of Generative AI and its role in digital content creation
Use Adobe Express to generate and enhance visuals with AI-powered tools and techniques
Apply ethical principles to ensure responsible, authentic, and unbiased AI-generated content
Build a portfolio-ready project that demonstrates your creative fluency and strategic use of AI
