Generative AI Content Creation

Welcome to Generative AI Content Creation, where creativity and technology come together. Designed by Adobe, this course introduces generative AI concepts and techniques for digital content creation, with a focus on using AI responsibly and effectively. Through hands-on learning with Adobe Express, you will explore AI-powered features for visual design, content creation workflows, and creative project development. You will build toward a final project in which you create a campaign pitch for a client, including three distinct campaign variations supported by AI-assisted product mockups, visuals, messaging, and channel recommendations. By the end of the course, you will be able to apply generative AI tools and techniques to digital content and demonstrate foundational skills in AI-assisted content creation. Complete the following four required modules and an assessment to earn an industry-recognized IBM SkillsBuild digital credential called Generative AI Content Creation.