(USA) Manager, Product Marketing

Position Summary...

What you'll do...

Product Marketing Manager, Search Ads - Walmart Connect

As a part of Walmart Connect, you'll build industry-defining ad platforms that enable Walmart suppliers and Marketplace sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart's massive omni-channel data.

We are seeking an experienced Product Marketing Manager for the growing suite of advertising products. In this role, you will own go-to-market for Walmart Sponsored Search advertising solutions, with a focus on growing Marketplace seller awareness. You will develop market and product strategies, create resonant product positioning and messaging, define and execute go-to-market strategies, and enable sales teams. You will play a pivotal role in driving market success and adoption of our products.

The ideal candidate for this role is a well-motivated leader who can establish product strategies that serve market needs and has a demonstrated track record of launching features into the market. They thrive in diverse, cross-functional environments, demonstrating a proven ability to navigate and influence marketing organizations. They are adept at synthesizing information from multiple sources and developing actionable insights that drive strategic decision-making and support product development. Experience working on search platforms or Sponsored Products and an understanding of the AdTech ecosystem is preferred.

You'll make an impact by:

• Driving product adoption and usage by providing effective product launch strategy & support
• Leading market assessment, quantitative analysis, qualitative feedback, and representing the voice of the market internally with Product Management and other cross-functional teams
• Collaborating closely with Product Management to define the vision, strategic direction and priorities for Walmart Connect's product offering
• Identifying market opportunities; building data and audience driven product marketing strategy and developing a business case working closely with product teams and sales
• Creating MRDs (marketing requirement docs) and go-to-market plans, collaborating with cross-functional teams to define product priorities
• Creating the product narrative and optimal materials, such as case studies, pitch decks, blog posts, help center articles, best practice guides, and other customer collateral
• Planning and leading cross-functional efforts to drive successful alpha and beta tests to validate product-market fit, gain direct advertiser feedback and build use cases for more efficient product development iterations
• Developing product positioning and messaging that differentiates our product suite
• Leading sales enablement efforts, partnering closely with marketing and training teams
• Driving adoption of products and ensuring best practices
• Providing thought leadership on market and competitive trends
• Being an advocate and voice of the customer

You'll sweep us off our feet if...

• You are a problem solver at heart
• You're customer-centric in spirit and in execution
• You're comfortable influencing business leaders, teams, and getting buy-in from leadership
• You have a sense of humor and positive spirit
• You have deep domain knowledge in digital advertising

Preferred Qualifications

• 5+ years of experience in product marketing and 2+ years of experience in digital advertising

A solid understanding of digital advertising especially search advertising

• Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams Embrace working in a fast-paced environment and enjoy empowerment
• Exceptional communication skills in both writing and presentation
• Analytical and data-driven
• Structured and a strategic thinker

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices .

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart .

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Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00
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San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Additional compensation for certain positions may also include:
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- Stock
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's Degree in Marketing, Business Administration, or related field. Option 2: 4 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America