Staples Promotional Products: Sales Enablement Specialist

Staples is business to business. You’re what binds us together. 

While you may know Staples as the world’s leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team! 

 

What you will be doing:

The Sales Growth Specialist will directly impact our team’s ability to win more business, increase margin and profitability.  The role entails several aspects of research, development and implementation of initiatives that will target our highest potential customers. Providing operational, analytic and project management support for the 25 Focus Accounts, as well as advising SPP senior leadership on new opportunities for business growth.  The Growth specialist will among other activities assist in the development of business reviews, analysis of customer profitability across SPP segments, customer/industry research, and assist with development of growth activities and demand generation plans. More specifically growth opportunities are defined as selling more to existing customers, finding new buyers to sell to, and/or selling more profitably. 

 

• Contribute thought leadership and strategic input to SPP’s Sales team 
• Conduct research and leverage data and analytics to identify opportunities for improvement 
• Highlight possibilities from this analysis and make recommendations on how to grow more quickly or efficiently 
• Customer Growth 
• Identify and execute key initiatives to drive growth among a select group of high growth customers 
• Increase opportunity win rate through strategic focus 
• Use content to drive customer awareness of SPP capabilities and experience in delivering custom solutions to unique problems 
• Identify and report on KPIs for every project 
• Deliver enhanced margin rate and $ by assisting the Account Manager with large order execution, and strategic negotiation 
• Drive incremental revenue and margin profitability with existing and new SPP customers 
• Develop expertise in sales around deal profitability 
• Identify new opportunities to create revenue by leveraging existing capabilities or partnering with complimentary providers 
• Assist the eStore (Programs) team with delivering key metrics for eStore success. Namely driving more customers to our ecommerce platforms, increasing check out metrics, and increasing basket size 
• Implement and review Operating Profit Model to provide recommendations around growth investment and cost to serve 
• Assist in delivering growth targets by working with specific high-potential accounts and salespeople to increase profit

 

What You Bring to the Table:

• Strong communication and collaboration skills, with the ability to work cross-functionally and influence without authority. 
• Experience with sales tools and platforms such as CRM systems (e.g., Salesforce), learning management systems (LMS), and content management tools. 
• Analytical mindset, with the ability to interpret sales data and feedback to inform enablement strategies. 
• Proven ability to manage multiple projects simultaneously, meet deadlines, and adapt in a fast-paced environment. 

 

What’s needed: Basic Qualifications:

• 3+ years’ experience with Sales Enablement, Sales, Project Management, or equivalent 
• Bachelor’s degree or equivalent work experience 

 

What’s needed- Preferred Qualifications: 

• Experience supporting sales teams in a B2B environment, especially within technology, SaaS, or digital commerce industries. 
• Familiarity with sales methodologies such as Miller Heiman, Challenger, or SPIN Selling. 
• Enablement certifications (e.g., from Sales Enablement PRO, HubSpot Academy, or Salesforce Trailhead). 
• Proficiency in enablement and analytics tools, such as Highspot, Seismic, Gong, Showpad, or Tableau. 
• Strong instructional design or content development skills, with experience creating engaging training materials and resources. 
• Change management or project management experience, ideally with exposure to Agile or cross-functional project delivery.

We Offer:

• Competitive salary 
• Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Centre.
• Flexible PTO and Holiday Schedule (10 observed paid holiday), Online and Retail Discounts, Company Match RRSP, Benefits and Physical and Mental Health Wellness programs.
• Growth & development opportunities.

At Staples, “inclusion” is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers’ expectations – through the power of the people behind our iconic brand. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.