Digital Marketing Coordinator

Description

• Create brand-compliant, template-based HTML email teasers for investment sales teams, using a homegrown digital marketing platform.

• Help with basic management of marketing lists, files, contacts, etc

• Fact-check and review campaign content for accuracy, ensuring compliance with brand guidelines, legal requirements, and other regulations.

• Format and optimize text, images, forms, and other media assets for use in email campaigns.

• Establish automated reporting procedures and monitor campaign analytics.

• Help with deployment of the next-generation digital marketing platform (including training)

• Stay up to date with industry trends, best practices, and emerging technologies in email marketing to suggest innovative ideas and strategies.

Skills

email marketing, html, B2B

Top Skills Details

email marketing,html, B2B

Additional Skills & Qualifications

• Proven experience in digital marketing, particularly in managing email campaigns and working with sales teams

• High proficiency in HTML coding, specifically writing code for marketing emails

• Ability to edit and troubleshoot HTML and other technical issues related to email rendering and compatibility.

• Exceptional attention to detail with the ability to fact-check and ensure compliance with brand and legal requirements.

• Strong understanding of email marketing best practices, including responsive design, deliverability, A/B testing, and segmentation.

• Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.

• Excellent communication skills

• Experience in B2B marketing (not interested in B2C)

• Familiarity with ADA, GDPR, CASL and other relevant regulations

• Familiarity with Sendgrid