Analyst Trade Promo Strategy AFH

Posted Date: Mar 17, 2026

Requisition Number: 128084

Location: Strong preference for Hershey, Open to Remote

Summary:

The Analyst, Trade Promotion Strategy will support the broader Trade Promotion Strategy team on a variety of important reporting, tracking, and analytical tasks across all classes of trade and Hershey categories with direct ownership of Away From Home (AFH) sales channel. The Analyst will be a key contributor to fundamental processes that support the SRGM Trade Promotion Strategy function. Additionally, this role may at times require strong collaboration with other functions including Customer Planning, Marketing, Sales, Category Management, Finance, and Consumer Insights. This is an exciting opportunity to help achieve Hershey's ambition of having a best-in-class, Strategic Revenue Growth Management function.

This position requires personal leadership, initiative, cross-functional teamwork, ability to work under pressure, meet deadlines and solid business acumen.

Major Duties/Responsibilities:

• Supports the design, management, and maintenance of SRGM performance management best practices and processes (e.g., KPI reporting, IRI Unify custom attributes, etc.)
• Executes complex analyses to support the development of promotional optimization and recommendations that drive value creation and deliver on Hershey's U.S. sales objectives
• Supports the Director, Trade Promotions Strategy with other ad hoc analytical tasks, as necessary, to help inform pricing strategy decisions and recommendations

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

• Strong technical skills (e.g., Excel, Tableau, Powerpoint / Thinkcell), with proven ability to synthesize multiple data sources to create clear, concise, informative KPI reporting and tracking tools
• Solid analytical skills and business / financial acumen, or a clear potential for developing (i.e., has good foundation and aptitude)
• Solid collaboration and communication skills
• Problem-solving mentality, intellectually curious, demonstrated critical thinking skills
• Entrepreneurial skills and style
• Ability to prioritize and manage multiple projects and initiatives simultaneously
• Solid knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances is a plus
• Solid working knowledge of SAP is a plus

Minimum Education and Experience Requirements:

• BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent
• 2+ years of business experience, with experience in CPG industry a significant plus
• Ideally experience in Sales, Finance, Marketing, or analytical functions (e.g., Category Mgmt)
• Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics a plus

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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