Strategist Center Store
Hershey Co.
Posted Friday, June 13, 2025
Posting ID: 125625
Hershey, PA
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Posted Date: Jun 12, 2025
Requisition Number: 125625
Strategist Center Store
Remote
ROLE OVERVIEW:
The Center Store Strategist will develop and deliver best in class strategies and capabilities
to advance the Take Home business. They are a Category Leadership subject matter expert
responsible for informing and influencing 1 - 3 year strategy creation through the analysis of
syndicated data, loyalty card data, consumer insights, shopper research, and planogram
insights.
MAJOR RESPONSIBILITIES:
• Act as Center Store subject matter expert to advance Hershey's Take Home business to
achieve topline sales plan, net sales goals, share and distribution targets
• Collaborate with internal cross functional partners on the development of annual portfolio
and shelf strategies
• Develop macro space planning playbook to win today and plan for growth for tomorrow,
enhancing our consultative partnership with retailers, penetrating all silo's (store planning,
merchants, operators, tech, etc.)
• Consult and advise subset of Category Leadership customer teams on Center Store
insights, strategies and recommendations to maximize aisle productivity
• Lead GCIC Center Store content creation and present as the subject matter expert,
influencing across all levels of external business partners and key decision makers
• Create planograms for advanced initiatives, including clustering and virtual reality testing
• Create Category Leadership department efficiencies by creating and improving tools and
resources used by Category Leadership field sales teams to execute Center Store strategies
• Identify experiential opportunities to unlock next generation space acquisition across the
entire portfolio and all customer touchpoints
EDUCATION:
Bachelor's Degree Required
EXPERIENCE/SKILLS:
• Minimum 5+ years experience in Category Management and/or customer sales
• Ability to build dynamic relationships with Key Decision Makers and comfortability
interacting with decision makers at senior levels of the organization.
• Ability to collaborate with cross functional partners internally, to leverage insights to
activate and push out solutions across the enterprise
• Strong knowledge of Category Management principles
• Advanced space planning/JDA capabilities
• Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
• Analytical skills and the ability to extract insights from complex datasets
• Proven ability to build a compelling story and explain insights to individuals with different
levels of knowledge on the subject
Requisition Number: 125625
Strategist Center Store
Remote
ROLE OVERVIEW:
The Center Store Strategist will develop and deliver best in class strategies and capabilities
to advance the Take Home business. They are a Category Leadership subject matter expert
responsible for informing and influencing 1 - 3 year strategy creation through the analysis of
syndicated data, loyalty card data, consumer insights, shopper research, and planogram
insights.
MAJOR RESPONSIBILITIES:
• Act as Center Store subject matter expert to advance Hershey's Take Home business to
achieve topline sales plan, net sales goals, share and distribution targets
• Collaborate with internal cross functional partners on the development of annual portfolio
and shelf strategies
• Develop macro space planning playbook to win today and plan for growth for tomorrow,
enhancing our consultative partnership with retailers, penetrating all silo's (store planning,
merchants, operators, tech, etc.)
• Consult and advise subset of Category Leadership customer teams on Center Store
insights, strategies and recommendations to maximize aisle productivity
• Lead GCIC Center Store content creation and present as the subject matter expert,
influencing across all levels of external business partners and key decision makers
• Create planograms for advanced initiatives, including clustering and virtual reality testing
• Create Category Leadership department efficiencies by creating and improving tools and
resources used by Category Leadership field sales teams to execute Center Store strategies
• Identify experiential opportunities to unlock next generation space acquisition across the
entire portfolio and all customer touchpoints
EDUCATION:
Bachelor's Degree Required
EXPERIENCE/SKILLS:
• Minimum 5+ years experience in Category Management and/or customer sales
• Ability to build dynamic relationships with Key Decision Makers and comfortability
interacting with decision makers at senior levels of the organization.
• Ability to collaborate with cross functional partners internally, to leverage insights to
activate and push out solutions across the enterprise
• Strong knowledge of Category Management principles
• Advanced space planning/JDA capabilities
• Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
• Analytical skills and the ability to extract insights from complex datasets
• Proven ability to build a compelling story and explain insights to individuals with different
levels of knowledge on the subject
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
On-SitePlanning
Sales
Leadership
Planogram
Research
Content Creation
Analytical Skills
Collaboration
Category Management
Customer Insights
Experiential Learning
Space Planning
Virtual Reality
