Senior Director Consumer Insights
Hershey Co.
Posted Tuesday, November 18, 2025
Posting ID: 126995
Hershey, PA
Share:
Posted Date: Nov 18, 2025
Requisition Number: 126995
Senior Director Consumer Insights
Job Location: Hershey, PA
*Open to East Coast location with hybrid travel to Hershey.
The Senior Director Consumer Insights leader is responsible for the Consumer Insights Strategy, leading a robust research playbook to understand consumer behavior and preferences, translating Insights into actionable business strategies (Strategy, Marketing/Brand, Product, Innovation, Communications, M&A, etc.), across BUs (CMG, Salty, Protein, International, THX). In partnership with internal stakeholders and external vendors, the role must deliver the next generation of Insights capabilities (Human & Machine collaboration) to strengthen the business ability to anticipate and respond to evolving consumer needs across the snacking landscape. The role is also accountable to drive the integration of Consumer Insights into Holistic Commercial Intelligence (Consumer, Category, Customer & Competitor) aiming to build one single source of truth for commercial intelligence.
Top 4 Core Responsibilities / Outcomes Expected:
Other Applicable Scope Defining Dimensions:
Requisition Number: 126995
Senior Director Consumer Insights
Job Location: Hershey, PA
*Open to East Coast location with hybrid travel to Hershey.
The Senior Director Consumer Insights leader is responsible for the Consumer Insights Strategy, leading a robust research playbook to understand consumer behavior and preferences, translating Insights into actionable business strategies (Strategy, Marketing/Brand, Product, Innovation, Communications, M&A, etc.), across BUs (CMG, Salty, Protein, International, THX). In partnership with internal stakeholders and external vendors, the role must deliver the next generation of Insights capabilities (Human & Machine collaboration) to strengthen the business ability to anticipate and respond to evolving consumer needs across the snacking landscape. The role is also accountable to drive the integration of Consumer Insights into Holistic Commercial Intelligence (Consumer, Category, Customer & Competitor) aiming to build one single source of truth for commercial intelligence.
Top 4 Core Responsibilities / Outcomes Expected:
- Consumer Insights Strategy to support Marketing, Brand, Innovation, Consumer Connections, Commercial Planning, Strat Plan & M&A across enterprise
- Research Methodologies & Analytics, including qualitative and quantitative
- Strategic Foresight & Trend Forecasting to identify and action against consumer behaviors changes and trends
- Business Partnership & Influence. Embed Consumer Insights into commercial decision-making rooting all Marketing activities in the Consumer
Other Applicable Scope Defining Dimensions:
- Vertical and Lateral Interactions with ECs, VPs in Marketing & Commercial Areas, Broader teams and external partners.
- Consumer Insights produced by this role will inform the Strategy, M&A, Demand Creation Plan, Innovation, Marketing Activation, and Commercialization of The Hershey Company
- Strategic Thinking, Analytical Skills, Market Research, Data Management, Consumer Knowledge, Commercial Acumen, Executive Leadership and Cross-Functional Collaboration, Human + Machine Collaboration, i.e., AI.
- Experience: 13+ years of experience in Consumer Insights & Commercial Intelligence Roles, with Cross-functional experience in related areas such as Marketing, Commercialization, Strategy, etc.
- Education: Bachelor's degree in related field (Marketing, Psychology, Sociology, Business Management). MBA preferred
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
On-SiteCommunication
Leadership
Management
Business Strategies
Marketing
Innovation
Influencing Skills
Research
Master Of Business Administration (MBA)
Market Research
Decision Making
Artificial Intelligence
Analytical Skills
Product Innovation
Data Management
Commercialization
Cross-Functional Collaboration
Landscaping
Consumer Behaviour
Strategic Thinking
Trend Analysis
Psychology
Field Marketing
Research Methodologies
Sociology
Rooting (Android OS)
Commercial Planning
Consumer Insights
