Associate Director US Marketing HCP Strategy - Ophthalmology

Job Description

Associate Director U.S. Marketing, HCP Strategy - Ophthalmology

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them.

We have a proud legacy of scientific innovation and are accelerating the clinical development and commercial launch preparation for 2 novel products for certain serious retinal diseases (diabetic macular edema (DME), neovascular age-related macular degeneration (nAMD), and retinal vein occlusion (RVO)).

We are currently recruiting for an Associate Director U.S. Marketing, HCP Strategy - Ophthalmology. This is an exciting time for a talented and passionate marketing professional to join our launch team for our investigational novel treatments.

The HCP strategy role will lead the foundational customer strategy to launch these novel products into a competitive market landscape. To drive best-in-class promotional execution, the HCP strategy lead will work with our Agencies of Record (AOR) to develop creative campaigns and collaborate across multiple stakeholders including sales, marketing operations, Learning and Development, Legal, Regulatory, Medical, etc. They will develop and track key performance indicators (KPIs) to ensure success at key pre-launch and launch milestones.

Key responsibilities for the HCP Strategy role include:

• Lead physician strategy development and support the Director of HCP Strategy to make data-driven strategic choices, leveraging L3 marketing framework, primary market research, and digital and data analytics.
• Drive launch planning for market development and branded campaigns, including targeting, segmentation, as well as promotional strategy
• Partner with our Agencies of Record (AORs) on planning, developing and executing our unbranded and branded campaigns.
• Set and monitor Key Performance Indicators (KPIs)
• Partner with leadership of customer-facing teams to ensure executional alignment to strategic imperatives.
• Lead, develop and execute the OPDP submission for launch.
• Lead the customer experience roadmap development in collaboration with the CX team.
• Partner with Learning & Development on building, reviewing and implementing a comprehensive learning plan for all stakeholders through launch.
• Collaborate across the other Ophthalmology Customer Agile Teams (CATs) to ensure strategic brand consistency and help prioritize Review time.
• Manage the HCP budget and planning process.
• Partner with fellow colleagues to invest in each other's development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team's thinking by challenging the status quo for the purpose of creating stronger outcomes

Our U.S. Pharma Business Unit and Ophthalmology Marketing Team have adopted an Agile Way of Working to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities.

The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and greater team achievement. We are looking for someone who can work with urgency, is comfortable with an elevated level of inspection in a highly visible environment, and most importantly, can work collaboratively across the organization and beyond.

This is a hybrid role based out of Upper Gwynedd, PA, with an expectation of working on-site three days per week.

Position Qualifications:

• Required: Bachelor's degree (BA/BS)
• Preferred: Master's degree (MBA)

Required experience and skills :

• A minimum of 7 years healthcare industry experience, including at least 5 years in strategic marketing and brand management
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
• Understanding of omnichannel marketing, digital, and non-digital channels, and agencies
• A growth mindset, strong collaboration and business agility
• Demonstrates high degree of integrity and ethics
• Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams

Preferred experience and skills:

• Product launch or launch planning experience
• Understanding of retina ecosystem and landscape
• Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery
• Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant

Travel: 10-25%

Required Skills:
Adaptability, Buy-and-Bill Process, Communication, Cross-Functional Leadership, Customer Engagement, Customer Insights, Customer Strategy, Digital Marketing, Key Performance Indicators (KPI), Marketing, Market Research, Product Launches, Strategic Planning, Strategic Thinking, Team Collaboration

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as remote".

The salary range for this role is
$139,600.00 - $219,700.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:
Regular

Relocation:
No relocation

VISA Sponsorship:
No

Travel Requirements:
10%

Flexible Work Arrangements:
Hybrid

Shift:
1st - Day

Valid Driving License:
No

Hazardous Material(s):
NA

Job Posting End Date:
01/3/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R377370