Email Marketing Manager

Description

This position is primarily responsible for developing and implementing a variety of marketing strategies to support the Company’s executive leadership, corporate messaging and line of business initiatives with a focus on marketing programs and channels. Will manage brand alignment in all marketing efforts and serve as project manager on projects as assigned. • Build, test, deploy email campaigns o Manages email contractor to assist with this • Email test & learn roadmap: SL tests, creative tests, CTA tests, etc • Partners with Marketing Planning on campaign brief development for email campaigns • Applies UTM parameters to all campaigns to enable clean tracking • Provides insights and recommendations to improve email engagement metrics • Email front end reporting: opens, clicks, unsubscribes, bounces, etc • Own Adobe Campaign Classic: be the expert on functionality and capabilities • Create and execute email enhancements roadmap o Adding add-to-cart and checkout data from website into front end reporting o Enhance email personalization capabilities o Unlock the ability to email prospects • Consolidates rogue email marketing campaigns across the organization into Adobe • Ensures CANSPAM compliance • Stays up to date on email marketing trends

Skills

Email marketing, Email campaign, Marketing management, adobe campaign, Digital marketing, Marketing strategy, Project management

Top Skills Details

Email marketing,Email campaign,Marketing management,adobe campaign

Additional Skills & Qualifications

Play a leadership role in building, aligning and executing marketing campaigns and tactics for designated lines of business and/or assigned projects. Projects may include but are not limited to assisting in de novo and branch closing marketing activities, business development activities, and market disruption initiatives. Executes more complex marketing projects and activities that may include working directly with internal sales teams, data teams, digital teams and/or corporate communications group. Assert an expert role in the preparation and execution of marketing initiatives, acting as a resource for colleagues and business partners on best practices and implementation details. Seek out opportunities to apply new and innovative approaches to reaching audiences as part of active participation in the marketing process and implementation of tactical plans. Develop and sustain metrics for monitoring continuous improvement of all marketing programs. Manage budgets for assigned projects and captures and records all required project approvals. Adheres to all internal and external deadlines while also ensuring alignment with appropriate lines of business. Maintain awareness of industry trends and develops clear understanding of brand guidelines and style. Serves as a marketing department representative on designated project management teams. Performs other related duties and projects as assigned. All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Experience Level

Expert Level

This is a Contract to Hire position based out of Pittsburgh, PA.

The pay range for this position is $30.00 - $40.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)

This is a fully onsite position in Pittsburgh,PA.

This position is anticipated to close on Dec 31, 2025.

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.