Strategic Marketing Planning & Business Operations - Senior Manager

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

The Strategic Marketing Planning & Business Operations - Senior Managersupports and effectively implements the PCW & Enterprise Marketing Strategy - spanning both innovative long-term growth and core strategies-to ensure achievement of business goals. This role supports the development of the annual strategic marketing plan, defining priorities across Brand, Performance, Creative, and Operations teams to guide messaging and customer experience strategies for 140M+ customers. The candidate must have strong business acumen and a thorough understanding of accompanying financials (budget, results, KPIs). They ensure implementation of the strategic plan across the organization and facilitate strong communication between departments, teams, and stakeholders to inform and influence business decisions, ensuring seamless coordination, ongoing alignment, and tracking to the annual plan.

This position offers broad exposure to many aspects across Enterprise marketing, as well as significant interaction with senior business leaders. Reporting directly to the PCW Chief of Staff with a direct line to the PCW CMO and their marketing leadership team of VPs.

• Oversees and directs high-level business development strategies, blue chips and objectives to effectively advance and achieve critical organizational objectives and targets.
• Helps drive strategic planning for initiatives across the organization.
• Owns internal communication strategy across multiple audiences, ensuring senior level stakeholders are informed on in-market initiatives, customer/industry trends, technology enhancements, and key tests to support informed business decisions.
• Lead the external communication strategy to elevate CMO and brand visibility, developing compelling talk tracks and presentation materials for external speaking engagements, and defining and optimizing social media strategy.
• Partners with core team members and ancillary organizations to successfully execute initiatives using best practices and principles, and identify key gaps, interdependencies, and risks.
• Facilitates and supports workstream efforts to ensure scope and deliverables progress at necessary rates and align to key timelines and stakeholder commitments.
• Strategically influences positive outcomes in a dynamic environment, including driving prescriptive work efforts as well as pivoting initial approach and plan as needed.
• Manages relationships with all stakeholders and contributors to drive consistent messaging.
• Provides guidance and council to the organization in support of the overall strategy.
• Remove impediments to achieving quality standards, project deadlines and business objectives.
• Ensure holistic ownership and accountability for assigned products and delivery.
• Strong ability to understand needs of audience, tailoring meeting content, communications, etc. to deliver intended outcomes.
• Critical thinker who can apply knowledge of business and industry to advance the organization's goals through influential storylines.
• Demonstrating an ability to be agile, managing multiple complex priorities at one time, and adapting to change with enthusiasm.
• Ability to operate within the grey and successfully navigate ambiguity to deliver a quality product.

Required Qualifications

• Bachelor's degree required; Master's/MBA preferred.
• 3-4 years of Consulting Expertise (Senior Consultant, Consultant or Strategy Consultant)
• 1-3 years of experience in marketing and project management preferred
• Proven ability to proactively lead complex initiatives with minimal oversight.
• Excellent communication, presentation, and interpersonal skills with the ability to tailor complex messages to varied audiences
• Demonstrated ability to build and maintain credible relationships while effectively managing up, down, and across the organization with partners at all levels.
• Hybrid work environment - proximity to Hartford, Rhode Island, New York or Chicago Locations

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

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  Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
  
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  No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
  
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  Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
  

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 04/30/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.