Manager, Marketing Strategy - Health Care Delivery Growth

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The powerful combination of CVS Health's diverse suite of assets, together with our health care expertise and vast consumer touchpoints are driving forward our mission to fundamentally transform the way care is delivered in the United States. As we continue to advance our strategy of building a world of health around every consumer, we must continue to drive value for our consumers by creating cross-enterprise awareness and growth of our health and wellness offers.

The Manager, Marketing Strategy - Health Care Delivery Growth will be responsible for defining and driving our marketing strategy to drive growth of health services leveraging CVS retail digital and physical channels. This individual will lead the execution of that strategy by creating a dynamic cross-business unit experience that will engage and drive new and existing customers to explore health services across the CVS enterprise.

This role will also entail working across multiple lines of business, coordinating with senior leadership, and ensuring legal compliance. An ideal candidate has a proven track record of leading the strategy and execution of complex, cross-functional programs in a results-driven environment. You have a data-driven mindset, lead with a consumer-centric approach, and are a master problem solver and entrepreneurial in nature. You must also be prepared for a fast-paced environment and be comfortable leading through ambiguity. The Manager, Marketing Strategy - Health Care Delivery Growth will report directly to the Senior Manager, Marketing Strategy - Health Care Delivery Growth and work closely to convert a clear digital and marketing strategy into tactical execution.

Key Responsibilities

• 
  Lead the growth strategy and development of retail and health services across lines of business marketing campaigns and integrations to maximize value via CVS Health digital and physical properties
  
• 
  Leverage analytics to forecast and measure marketing channel performance and support optimizations to deliver desired results.
  

• 
  Support the day-to-day management of end-to-end marketing campaign deliverables, including creative briefing, journey mapping, segmentation, testing strategies, and campaign delivery
  
• 
  Bring new and innovative ideas to drive customer value by way of new channels, experiences, partnerships, or other assets and activations to deliver against growth goals for the enterprise
  
• 
  Actively develop trusted relationship across functional relationships with key internal stakeholders, such as Marketing, Media, Enterprise Digital, Business Teams, Analytics, Creative &Design, Legal, and Transformation
  

Required Qualifications

• 
  5 years of marketing experience with a foundation of business, retail, healthcare, and consumer understanding
  
• 
  4+ years of retail marketing or digital marketing/strategy experience
  
• 
  1+ years of cross-functional leadership experience
  

Preferred Qualifications

• 
  Talent for working under pressure in a fast-paced, white space environment, with ability to balance business needs and requests
  
• 
  Knowledge of digital tools, marketing technology and tactics
  
• 
  Knowledge of data analysis tools and ability to create measurement systems and dashboard reporting
  
• 
  Ability to analyze large sets of data and synthesize into a marketing strategy
  
• 
  Development of segmentation and marketing strategies based on insights and data
  
• 
  Able to influence critical business outcomes in a matrix based large enterprise environment
  
• 
  Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leader
  
• 
  Ability to manage multiple projects and tight timelines
  
• 
  Excellent writing, presentation, and communication skills
  

Education

• 
  Bachelor's degree or equivalent (HS Diploma + 4 years of relevant experience) required.
  

Anticipated Weekly Hours
40

Time Type
Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• 
  Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
  
• 
  No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
  
• 
  Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
  

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 06/13/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.