Over the past several years, more and more employers have grown increasingly interested in encouraging employees with disabilities to self-identify. This is largely due to federal regulatory updates and positive disability inclusion trends in the workplace. However, many employers still have questions about how to encourage self-identification among their employees.
Why Don&rsquo;t People with Disabilities Self-Identify?
Some of the top reasons include the following:
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Fear of discrimination and stigma - People with disabilities do not want to be viewed differently or for their disability instead of as a person first. There also may be fear that identifying could negatively impact their chances for promotion or other opportunities if their abilities are now doubted or viewed differently.&nbsp;
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No impact on their daily job functions &ndash; Some feel that if they do not need an accommodation, or if their disability does not affect their ability to perform their regular job functions then the employ doesn&rsquo;t need to know.
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Not sure of the benefit &ndash; In most cases, people with disabilities are unsure of the personal benefit, and benefit to the employer, of self-identifying.&nbsp;
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Don&rsquo;t know they have one &ndash; Many people are unaware of the definition and examples of disabilities and therefore do not realize that they have something that they could identify with.
What are Self-ID Campaigns?
A self-identification, or &ldquo;self-ID,&rdquo; campaign has the goal and intention of encouraging current employees to identify as having a disability by checking the box on the&nbsp;<a href="https://www.dol.gov/ofccp/regs/compliance/sec503/self_id_forms/selfidforms.htm" rel="noopener" target="_blank">voluntary self-ID form</a>&nbsp;provided by the employer.
These campaigns are an opportunity for leadership to share why disability inclusion is important to the organization and the benefit for the individual to identify.
How Frequently Should Self-ID Campaigns Occur?
Employers who are federal contractors are required to have individuals with disabilities represent 7 percent of their workforce according to Section 503&nbsp; of the&nbsp;<a href="https://askjan.org/topics/Rehabilitation-Act.cfm" rel="noopener" target="_blank">Rehabilitation Act</a>, and typically conduct self-ID campaigns on a quarterly basis.
Most employers who are not federal contractors also strive for 7 percent representation to stay competitive and aligned with other organizations&rsquo; goals. Best practice is to conduct a self-ID campaign at least two times per year.&nbsp;
How Can My Organization Create an Effective Self-ID Campaign?
Here are five tips for creating an effective, well planned Self-ID campaign:
1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Gain Executive Leadership&rsquo;s Participation&nbsp;&ndash; Encourage leadership to openly discuss disability with the workplace. This includes sharing their experiences either as a person with a disability or family member of a person with a disability and explaining the benefits they saw in identifying and sharing their story. Perhaps it encouraged others to share their stories and feel more comfortable to request an accommodation they needed.&nbsp; Stories like this should be shared prior to sending out the form and be done in alignment with disability awareness months like &nbsp;<a href="https://www.dol.gov/odep/topics/ndeam/" rel="noopener" target="_blank">National Disability Employment Awareness Month (NDEAM)</a>, or during annual meetings or as a &ldquo;Lunch &amp; Learn.&rdquo;
2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Implement a Strong Communication Plan Prior to Implementation&nbsp;&ndash; Organizations should ensure that every appropriate leader and department is included in your self-ID campaign plans. This includes the marketing and communications team, human resources, leadership and specific groups like disability and/or caregiver&nbsp;<a href="https://www.askearn.org/topics/retention-advancement/employee-resource-groups-ergs/" rel="noopener" target="_blank">Employee Resource Groups (ERG)</a>&nbsp;to help with ideas and execute plans.
3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Explain the Purpose and Benefits of Self-Identification&nbsp;&ndash; Before developing your campaign, determine what you want to share regarding the importance of self-identification. Outline the reasons why you are asking and the benefits to employees. These include explaining that self-identification leads to a stronger culture of inclusion or that the organization is required to report this information as a federal contractor. Also let employees know if the information will be kept confidential and what will be done with it.&nbsp;
4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Determine How You Will Collect Information&nbsp;&ndash; Organizations planning to host a Self-ID campaign should provide multiple methods for collecting information from employees with disabilities. This can include allowing employees to self-identify anonymously, perhaps by sending out a general employee survey that includes the question, &ldquo;Do you have a disability?&rdquo; Some may use the U.S. Department of Labor&rsquo;s Office of Federal Contract Compliance Programs&rsquo; formal&nbsp;<a href="https://www.dol.gov/ofccp/regs/compliance/sec503/self_id_forms/selfidforms.htm" rel="noopener" target="_blank">Voluntary Self-Identification of Disability Form</a>, while others may have more public opportunities for employees to share personal stories about their disability-related experiences.
5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create a Unique, Educational Campaign&nbsp;&ndash; Hosting an effective Self-ID campaign requires just as much creativity as it does knowledge. This means developing a memorable slogan and a variety of resources for reaching employees. These may include videos, e-newsletters, posters, and more. Use these spaces not only to share stories, but also to explain the ADA definition of disability and provide overall disability awareness facts. It&rsquo;s also important to explain the confidentiality of self-identification and that it will not affect employees&rsquo; employment with the organization.
While it&rsquo;s important to know the number of employees with disabilities an organization has, self-identification campaigns also help foster more inclusive workplaces and create better experiences for all employees.
For more ideas on how to host an effective Self-ID campaign,&nbsp;contact the CareerCircle team at gettinghired@careercircle.com.
Contributions to this blog were made by Andra&eacute;a LaVant of Solutions Marketing Group.

Encourage employees with disabilities to self-identify with effective self-ID campaigns. Learn how to foster inclusion.

How Can Organizations Host Effective Self-ID Campaigns

Part 4: Self-ID and Self-Disclosure
Employers that focus on fostering inclusive environments are more likely to attract job candidates with disabilities. In this final installment of our series on &ldquo;Understanding the Candidate Experience for Job Seekers with Disabilities,&rdquo; we&rsquo;re exploring self-ID/self-disclosure, and ways to build an inclusive work environment that encourages both.
What&rsquo;s the difference between Self-ID and Self-disclosure?
Self-Identification&nbsp;or &ldquo;self-ID&rdquo; is the act of checking a box on a disability disclosure form. It is required by federal contractors through the voluntary self-identification form for Section 503 requirements.
Self-disclosure&nbsp;is the act of personally communicating a disability to another person. It is a personal decision and can occur at any time and be shared with anyone. An individual is only required to disclose when requesting an accommodation.
Unlike a self-ID campaign that uses a form to ask employees if they have a disability, self-disclosure can occur in various ways, including:
<ul>
<li>In a conversation between two colleagues</li>
<li>More formally between an employee and their manager</li>
<li>With human resources or the benefits or accommodations team</li>
<li>In an employee resource group (ERG) or business resource group (BRG) for employees with disabilities</li>
</ul>
Why don&rsquo;t individuals self-ID?
People choose not to self-ID for various reasons, including the following:
<ul>
<li>Concern for confidentiality</li>
<li>Fear that they will be looked at or treated differently</li>
<li>Lack of understanding around the definition of disability or lack of realization that they have one</li>
<li>Unclear about the individual benefits of self-ID</li>
<li>Unaware of the Section 503 requirement</li>
</ul>
Why don&rsquo;t individuals self-disclose?
Many people with disabilities report having felt discriminated against during the employment process because of a disability. These experiences often discourage them from self-disclosing at work. Here are other reasons why people don&rsquo;t self-disclose:
<ul>
<li>Fear of being treated differently, or being known for their disability</li>
<li>No need for accommodations or unaware of company&rsquo;s accommodation process</li>
<li>Don&rsquo;t understand the definition of disability and/or that they have one</li>
<li>Company&rsquo;s workplace environment and workforce don&rsquo;t feel inclusive or encourage self-disclosure</li>
<li>Desire privacy</li>
</ul>
How can you increase self-ID/disclosure?
To increase self-ID/disclosure, employers should focus on creating a culture and environment of inclusion. Here are some tips to help:
<ul>
<li>Provide regular communication (quarterly at least) to all employees about the importance of inclusion and diversity to the company. Ideally, the message should come from executive leadership.</li>
<li>Offer resources like disability etiquette and awareness trainings to all employees.</li>
<li>Communicate the company&rsquo;s accommodation statement, process, and benefits (including flexible work schedules, options for paid time off, etc.), as this may help an employee feel more comfortable.</li>
<li>Recognize and celebrate disability awareness months and days both internally and externally on social media channels. Examples include National Disability Awareness Month (NDEAM), which occurs every October.</li>
</ul>
Talk about it. It can all start with you.&nbsp;Bring up any of these best practices to your team or manager, or share your personal story if you identify as having a disability, are a caregiver, or are passionate about inclusion, and feel comfortable disclosing the information.
Additionally, your organization can create a&nbsp;<a href="https://www.careercircle.com/blog/post/how-can-organizations-host-effective-self-id-camp" rel="follow noopener" target="_blank">self-ID campaign</a>&nbsp;to encourage current employees to identify has having a disability. In this case, employers should:
<ul>
<li>Provide an explanation to employees about why the company is interested in gaining this information and how it will be used.</li>
<li>Assure confidentiality.</li>
<li>Offer a choice to either remain anonymous or disclose a name on the self-ID surveys.</li>
<li>Keep self-ID surveys separate from other employee engagement surveys, especially from benefits communication.</li>
<li>Include the definition of disability and examples, especially non-apparent disabilities</li>
</ul>
Employers must make understanding and improving the candidate experience for job seekers with disabilities a priority. For an in-depth look at how to do this, and get insights from actual employees on self-ID,&nbsp;<a href="https://go.careercircle.com/candidate-experience-for-job-seekers-with-disabilities" rel="follow noopener" target="_blank">download our e-book, &ldquo;Understanding the Candidate Experience for Job Seekers with Disabilities.&rdquo;</a>
For more resources and guidance on the candidate experience, contact the CareerCircle team at gettinghired@careercircle.com.&nbsp;
Contributions to this blog were made by Andra&eacute;a LaVant of Solutions Marketing Group.&nbsp;

Attract job candidates with disabilities by fostering an inclusive environment. Learn about self-ID and self-disclosure.

Candidate Experience Series Part 4: Self-ID/ Disclosure

Part 2: Accessibility and Accommodations
It is important for employers to understand the candidate experience for job seekers with disabilities. The first part of doing this is going back to basics to&nbsp;<a href="https://www.careercircle.com/blog/post/the-candidate-experience-blog-series-part-1-unde" rel="follow">fully understand Disability 101</a>. Secondly, truly understanding accessibility and accommodations are key to helping improve the hiring process for candidates with disabilities.
Inaccessible online job applications and misunderstandings about reasonable accommodations can be two barriers to employment for job seekers with disabilities. Accessibility is defined as &ldquo;the design of products, devices, services, and/or environments for people of varying abilities.&rdquo;
There are multiple federal laws that outline requirements and guidelines around access and employment. This includes Section 508 of the Rehabilitation Act of 1973, which requires Federal agencies to make their electronic and information technology (EIT) accessible to people with disabilities; Web Content Accessibility Guidelines (WCAG 2.1), which defines how to make Web content more accessible to people with disabilities; and Title 1 of the ADA, which prohibits employment discrimination against qualified individuals with disabilities with equal access to employment opportunities and reasonable accommodations by employers with 15 employees or more.
&ldquo;Accessibility&rdquo; can be broken into four categories:
<ol>
<li>Universal Design&nbsp;- making something accessible to all people regardless of age, disability or other factor. An example is using voice access on a cell phone.</li>
<li>Physical Accessibility&nbsp;- access to the physical environment. Examples are parking lots, conference rooms, workspaces, hallways, interview locations, and emergency exits.</li>
<li>Digital Accessibility&nbsp;- ability of a website, mobile application, or electronic document to be easily navigated and understood by a wide range of users.</li>
<li>Assistive Technology&nbsp;- assistive, adaptive, and rehabilitative devices for people with disabilities.&nbsp;Examples are screen readers or speech-to-text applications.</li>
</ol>
Under the ADA, a reasonable accommodation is defined as &ldquo;a modification or adjustment to a job, the work environment, or the way things are usually done during the hiring process.&rdquo; If a job candidate requests a reasonable accommodation, the employer should provide or direct the candidate to the company&rsquo;s accommodation statement.
Other tips on providing accessibility and accommodations include:
<ul>
<li>Ensuring your social media posts are accessible! Job seekers often turn to social media for their job search and to research a company&rsquo;s employer brand prior to applying.&nbsp; One example of accessibility is having closed captioning in every video.</li>
<li>Ensuring all work-related, non-HTML content like PDFs, Excel, etc. are fully accessible. Acrobat Pro has a &ldquo;check accessibility&rdquo; tool to ensure your PDFs are accessible. Current employees who have not self-disclosed having a disability may greatly benefit from accessible documents.</li>
<li>The accommodation statement should be in an easy-to-find place. Best practice is to have it both at the bottom of all pages of the website in an easy-to-read size font, and at the bottom of all job descriptions.</li>
</ul>
While there is a common misconception that accommodations are expensive, most accommodations cost less than $500, and 59 percent cost nothing at all. In fact, remaining proactive about providing accommodations often benefits everyone in the workplace. Here are some&nbsp;<a href="https://www.dol.gov/odep/topics/Accommodations.htm" rel="noopener noreferrer" target="_blank">examples of accommodations</a>.
Find an A-Z guide of disabilities and accommodations, as well as what actual candidates have to say about accommodations in our e-book&nbsp;<a target="_blank" rel="follow noopener" href="https://go.careercircle.com/candidate-experience-for-job-seekers-with-disabilities">&ldquo;Understanding the Candidate Experience for Job Seekers with Disabilities.&rdquo;</a>
For more resources and guidance on accessibility and accommodations, contact the CareerCircle team.&nbsp;
Contributions to this blog were made by Andra&eacute;a LaVant of Solutions Marketing Group.

Understand accessibility and accommodations to improve hiring for candidates with disabilities. Learn more here.

The Candidate Experience Blog Series Part 2: Accessibility and Accommodations

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136 Articles

How Can Organizations Host Effective Self-ID Campaigns

Candidate Experience Series Part 4: Self-ID/ Disclosure

The Candidate Experience Blog Series Part 2: Accessibility and Accommodations

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