Digital Marketing Specialist

Description

• Collaborate with key stakeholder to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to delivery right message/content throughout the buyer journey, from awareness to customer loyalty.
• Conduct competitor and customer analysis, and develop campaigns brief including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend.
• Build, execute and optimize on digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS.
• Work through content strategy as a key pillar for the campaign. write high quality copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates, and collaboration with technical writers and designer for other campaign artifacts. Align messages, artwork, and downloads with relevant buyer stage.
• Conduct regular analysis of campaigns and make recommendations on how to optimize outcomes; must ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or when needed by management. Measure key results to drive objectives (OKRs).
• Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy to understand charts, graphics and visuals to effectively support conclusions and communicate message to stakeholders across the organization. Support weekly, monthly and quarterly reporting cadences.

Additional Skills & Qualifications

• Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.
• Minimum of 5 years of experience of B2B marketing.
• Inter/Adv knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.
• Inter/Adv knowledge of Google Analytics (GA4), UTM codes and LookerStudio)
• Inter/Adv knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.)
• Inter/Adv knowledge of buyer journey, personas and overall lead nurture process
• Inter/Adv knowledge of marketing automation (list management, email, landing page, forms, etc.).
• Inter/Adv knowledge of Google Ads and LinkedIn Ads (other platforms helpful)
• Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
• Intermediate Knowledge of social media networks
• Intermediate knowledge of SEO (on-page, off page, link building)
• Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels)
• Intermediate knowledge of display networks
• Prior work experience in related microbiology and/or life science industry a plus