Sales
Oncology
Research
Power BI
Marketing
Analytics
Leadership
Consulting
Management
Innovation
Resourcing
Forecasting
Communication
Data Analysis
Life Sciences
Biotechnology
Collaboration
Marketing Mix
Brand Strategy
SAS (Software)
Job Evaluation
Primary Market
Pharmaceuticals
Reporting Tools
Data Management
Data Collection
Real World Data
Drug Development
Digital Literacy
Commercialization
Global Management
Scenario Planning
Influencing Skills
Secondary Research
Business Decisions
Marketing Analytics
Statistical Analysis
Customer Segmentation
Marketing Mix Modeling
R (Programming Language)
Pharmaceutical Marketing
SQL (Programming Language)
Snowflake (Data Warehouse)
Business Continuity Planning
Python (Programming Language)
Medical History Documentation
Influencing Without Authority
Key Performance Indicators (KPIs)
Tableau (Business Intelligence Software)
At least 4 years
Posted 10 days ago
Description:
Please note that this is a 'internal job posting' link, intended for GSK/ViiV employees only. Contingent Workers should check with the recruiter of the Job Requisition to confirm whether the job is open to contingent workers and to obtain the correct job posting hyperlink.
Please note it is your responsibility to notify your manager if you are interested in applying to an open position prior to the interview taking place. Please refer to your local policy for more information and guidelines.
Job Title: Sr Manager, Oncology Commercial Analytics
Job Purpose:
Sr Manager, Oncology Commercial Analytics is a high-impact role embedded within GSK's Oncology Business Unit, partnering directly with brand and BU leadership to translate complex commercial data into decisions that drive portfolio performance. Responsibilities span customer segmentation and targeting, KPI design, patient adherence analytics, brand performance tracking, and advanced methods such as marketing mix modeling - with an expectation of both hands-on technical execution and senior-level communication. The ideal candidate brings deep fluency in pharmaceutical secondary data sources, real-world data analytics, and tools including SQL, Python, R, and Tableau, paired with the cross-functional influence skills to operate effectively. This is an opportunity to shape oncology and brand strategy; GSK will be investing in your professional development to develop future insights-grounded brand leaders.
Key Responsibilities :
Skills
Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy
If you require an accommodation or other assistance to apply for a job at GSK/ViiV Healthcare, please submit a request to HR via the Service Portal
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
This Position Description is to provide a framework for job understanding between employee and manager. It may not cover or contain the full listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice and at the discretion of the management of the Company. The position description is not used in the assignment or assessment of any GSK level or grade used in the Job Evaluation Process.
Compensation Grade:
6
Job Posting End Date:
15-09-2026
Eligible for Employee Referral Bonus:
No
Please note it is your responsibility to notify your manager if you are interested in applying to an open position prior to the interview taking place. Please refer to your local policy for more information and guidelines.
Job Title: Sr Manager, Oncology Commercial Analytics
Job Purpose:
Sr Manager, Oncology Commercial Analytics is a high-impact role embedded within GSK's Oncology Business Unit, partnering directly with brand and BU leadership to translate complex commercial data into decisions that drive portfolio performance. Responsibilities span customer segmentation and targeting, KPI design, patient adherence analytics, brand performance tracking, and advanced methods such as marketing mix modeling - with an expectation of both hands-on technical execution and senior-level communication. The ideal candidate brings deep fluency in pharmaceutical secondary data sources, real-world data analytics, and tools including SQL, Python, R, and Tableau, paired with the cross-functional influence skills to operate effectively. This is an opportunity to shape oncology and brand strategy; GSK will be investing in your professional development to develop future insights-grounded brand leaders.
Key Responsibilities :
- This role requires strong data analytics foundations and experience, as well as familiarity with connecting analytics to business decisions. Success in this role requires strong partnership with several GSK functions including Marketing, Sales, BU leads, Forecasting, Commercial Data management, Tech, and Payer Marketing.
- Develop and implement robust analytics plans to support brand and business priorities.
- Identify and implement appropriate customer segmentation and targeting strategies for all marketing and sales channels.
- Proactively identify opportunities by leveraging various commercial analytics such as
- Physician, Account, and Patient Segmentations.
- Patient Adherence and Persistence.
- Brand Performance Analytics.
- Advanced Analytics (e.g., Marketing Mix).
- Execute customer targeting and scenario planning for resourcing shifts to enable brand performance objectives.
- Identify key performance indicators (KPIs) to assess performance of product(s) and ensure data collection and sound business rules are in place to assess these KPIs.
- Conduct analyses using internal and external real-world data to generate disease and competitor landscape insights to improve patient care and support business needs.
- Transform real-world data into actionable insights through hands-on manipulation and statistical analysis of complex real-world datasets.
- Perform ad hoc and deep dive analyses in secondary research as required to uncover and understand market and competitive dynamics.
- Increase efficiency and capabilities through innovative analytics and process automation.
- Stay abreast of evolving new technologies, while partnering with stakeholders to design and implement analytics ready datasets.
- Liaise with primary market research colleagues to generate and present cohesive and actionable quantitative and qualitative insights.
- Liaise with forecasting colleagues to provide data-driven assumptions based on qualitative and quantitative insights.
- Liaise with Global Strategic Insights for best practice sharing and building of cross-geography capabilities.
- Bachelor's degree in business, life sciences, or a related discipline.
- 4+ years of experience in marketing analytics within a biotech or pharmaceutical organization, or at a leading global management consulting firm.
- Experience applying marketing fundamentals and analytics frameworks to address defined business objectives.
- Experience with analytical and data management tools (SQL, Snowflake, SAS, R, Python etc.) as well as reporting tools (e.g., Tableau, Power BI)
- Experience analyzing pharmaceutical secondary data sources, including patient and claims data, and conducting real-world data analyses.
- Experience working in oncology.
- Experience in drug development and commercialization processes across one or more stages of the product lifecycle.
- Experience managing multiple projects, deliverables, or stakeholders with overlapping deadlines and competing priorities.
- Experience presenting analytical findings and recommendations to senior commercial leaders and updating reports, analyses, or project deliverables based on stakeholder feedback.
- Understanding of the business impact of diversity & inclusion.
- Proven and advanced collaboration skills, and cultural sensitivity.
- Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics.
- Strong business acumen.
- Ability to work effectively across a matrix environment and influence without formal authority.
Skills
Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy
If you require an accommodation or other assistance to apply for a job at GSK/ViiV Healthcare, please submit a request to HR via the Service Portal
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
This Position Description is to provide a framework for job understanding between employee and manager. It may not cover or contain the full listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice and at the discretion of the management of the Company. The position description is not used in the assignment or assessment of any GSK level or grade used in the Job Evaluation Process.
Compensation Grade:
6
Job Posting End Date:
15-09-2026
Eligible for Employee Referral Bonus:
No
Posting ID: 446142