Product Marketing Specialist
At least 13 years
This role is STARs-friendly: Skilled Through Alternative Routes.
29% STARs in role.
The Product Marketing Specialist will support the successful launch and growth of a fitness equipment portfolio by developing clear product positioning, compelling messaging, and high-quality marketing assets. This role partners closely with Product, Sales, Industrial Design, agencies, and creative teams to shape go-to-market strategies, manage product content, and ensure consistent, accurate representation of products across all channels. The position blends strategic thinking, creativity, and strong execution to deliver impactful campaigns and customer-centric product experiences.
Responsibilities- Develop and refine product positioning and messaging for multiple product lines, ensuring clear differentiation and strong resonance with target audiences.
- Conduct market and user research to identify insights, trends, and opportunities that inform go-to-market strategy and marketing campaigns.
- Manage version control and updates to product marketing assets, ensuring consistency of product messaging and specifications across web pages, sales materials, and digital asset repositories.
- Partner with vendors and the Industrial Design team to manage the production of accurate 2D and 3D product icons and visuals that reflect product specifications and brand standards.
- Provide project management support for the product marketing team by tracking project milestones, coordinating reviews, and keeping delivery timelines clear, current, and well communicated.
- Act as a champion of the customer by keeping their needs, motivations, and behaviors at the center of all product marketing initiatives.
- Ensure cross-functional alignment and manage complex, interdependent projects with strong attention to detail, timelines, and deliverables.
- Serve as a primary point of contact with agencies, engineering, and creative teams to produce precise product marketing assets and visual deliverables.
- Manage and maintain product marketing assets in the Digital Asset Management (DAM) platform, ensuring correct tagging, metadata, approvals, and easy access for Sales and cross-functional partners.
- Create and maintain product web pages, ensuring that product information, positioning, imagery, and technical specifications are accurate, current, and complete.
- Support Product Marketing Managers by contributing to go-to-market strategies, helping develop campaigns, and ensuring that product launches and updates deliver high impact.
- Contribute strategic vision and creativity to product marketing initiatives, from concept through execution, to strengthen brand presence and customer engagement.
- 13 years of product marketing experience, preferably in technology or consumer products.
- Proven experience in product marketing, marketing strategy, and marketing management.
- Demonstrated ability to work effectively with cross-functional teams, including Product, Sales, engineering, and creative partners.
- Experience supporting marketing campaigns and go-to-market initiatives, including B2B-focused efforts.
- Strong blend of analytical and creative skills, with the ability to solve complex problems and execute innovative strategies.
- Proficiency in leveraging data and research to uncover insights and drive product marketing strategy.
- Strong storytelling ability with excellent verbal and written communication skills.
- Proven ability to translate technical product features into clear, compelling customer benefits.
- Bachelors degree in Marketing or a closely related field.
- Experience working with Digital Asset Management (DAM) platforms, including tagging, metadata, and approvals.
- Familiarity with Contentful or similar content management systems for managing product web pages and digital content.
- Experience using Asana or similar project management tools to track milestones and coordinate cross-functional work.
- Proficiency with Adobe Creative Suite and PDF tools to review, manage, or support creation of marketing and visual assets.
- Background in marketing communications and product management, particularly in health, fitness, or consumer products, is beneficial.
- Comfort working closely with Industrial Design and external vendors to produce accurate 2D and 3D product icons and visuals.
- Ability to thrive in a growing marketing team and contribute positively to a dynamic, evolving environment.
This role is based in Woodinville, WA and follows a hybrid work model. During the first 24 weeks, you will work onsite four days per week for training and onboarding, after which the schedule transitions to two days onsite and three days remote each week. You will join a growing marketing team that is evolving under new leadership, with a recently appointed VP of Marketing shaping the organizations direction. The environment emphasizes collaboration with Product, Sales, Industrial Design, engineering, agencies, and creative teams, and relies on tools such as Contentful, Asana, Adobe Creative Suite, and a Digital Asset Management (DAM) platform to manage content, assets, and workflows. The culture supports cross-functional partnership, attention to detail, and high-quality execution to bring fitness products to market effectively.
Job Type & LocationThis is a Contract to Hire position based out of Woodinville, WA.
Pay and BenefitsThe pay range for this position is $28.00 - $35.00/hr.
Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)
Job Type & LocationThis is a Contract to Hire position based out of Woodinville, WA.
Application DeadlineThis position is anticipated to close on Nov 12, 2026.
Workplace TypeThis is a hybrid position in Woodinville,WA.
About Aston Carter
Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.
San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.
Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.
Posting ID: JP-006407808